The digital advertising industry is very promising, and its potential is enormous. But the industry currently has many problems, starting from abundant fraudulent organisations to massive violations of users' privacy. The BAT platform aims to overcome these issues. In this article, we'll explore this platform, its native token (the cryptocurrency BAT) and its price predictions.

What is Basic Attention Token (BAT)?

The Basic Attention Token (BAT) is a native token of BAT, a new blockchain-based digital advertising ecosystem that connects content creators, advertisers and content end-users on one platform. In addition to the token, one of the most important components of the platform is the Brave web browser.

Brave plays the long game on behalf of users first, and also publishers, to win a better Web with fast, safe browsing, anonymous micropayments, and user control over data. — Brendan Eich, Founder and CEO of Brave Software

The history of Basic Attention Token

Brave Software, the company behind the BAT project, was founded in 2015 by software developers Brendan Eich and Brian Bondy. Eich has long been known to the IT community as the creator of JavaScript and the founder of Mozilla. Bondy has also been involved in software development at Mozilla, Corel Corporation and Khan Academy.

In January 2016, they officially launched the first version of the Brave browser.

The project's ICO took place on 31 May 2017 and made history as one of the fastest ICOs ever, raising $35 million in less than a minute. At the end of 2021, the number of monthly active users of the Brave web browser exceeded 50 million.

BAT's features

Basic Attention Token is a utility token that is used as a unit of account between advertisers, publishers and users on the BAT digital advertising platform and can be utilised to measure, exchange and verify users' attention. It's an ERC-20 token built on the Ethereum blockchain.

The BAT ecosystem works as follows:

1. Advertisers pay publishers with tokens to get their ads to users.
2. Publishers and content creators receive payment for placing advertisements as well as tips from users.
3. Users earn tokens for viewing ads using the Brave web browser integrated into the BAT platform while maintaining their privacy.
4. Advertisers get a better return as a consequence of the increased level of accuracy that results from tracking users' attention.

The Brave web browser takes a creative approach to measuring attention by tracking user interaction in a selected tab in real time, showing specific ads based on the time spent scrolling through content in the tab.

The browser assigns an "attention score" based on the amount of time spent on the page. Other data, such as the type of content viewed, is included and sent to the Brave Ledger, which records and sends payments to the publisher and user based on the final attention score.

Furthermore, the browser is designed with an emphasis on privacy and security. It's an open-source product that, among other things, blocks intrusive ads, cookies and trackers while also protecting against malware.

Basic Attention Token (BAT) price analysis

As of 28 April 2022, the BAT token ranked 81st among cryptocurrencies by market capitalisation at $993,031,230.

BAT price statistics (as of 28/04/22)

BAT's price history

When it was first listed on cryptocurrency exchanges, the token's price was $0.16. However, the price soon dropped to its all-time low. The token's value began to rise significantly in December 2017 but entered a correction after hitting a local high of $0.89 on 9 January 2018. Thereafter, the price fluctuated in a wide range of $0.11-$0.50 for an extended period of time.

The new bull run for BAT started in February 2021, and its price reached a local high of $1.53 on 4 April 2021. It was followed by a summer correction, but the price soared again at the end of October, this time reaching its all-time high.

The token started 2022 with a serious drop in price. Despite that, the token is still trading above its summer 2021 price level.

BAT technical analysis

The BAT price recently broke through the dynamic support line, which could signal a return of a bearish trend. The moving averages and the MACD also indicate weak bearish sentiment. At the same time, a falling wedge is forming at the local level, which increases the chances of an upward price reversal.

The nearest strong horizontal support level is $0.45. It faces a strong resistance level at $1.00.

Basic Attention Token (BAT) price prediction 2022

The price of BAT is most likely to follow the general crypto market's trends. In an unfavourable situation, the price could fall to the support level at $0.45, and, in an even more pessimistic scenario, it could drop below that level.

If events play out favourably, it's quite possible that the coin could break through the resistance at $1.00.

Basic Attention Token (BAT) crypto price prediction for 2022, 2023, 2025 and 2030

Coins in the Top 100 cryptocurrencies inevitably attract the attention of forecasting services. We have collected for you BAT long-term price predictions made by some of the most popular ones.

TradingBeasts' BAT token price prediction for 2022, 2023, 2025 and 2030

According to TradingBeasts' forecast, the token's price will rise in the coming month but then start to slowly decline. In December 2022, the price will reach $0.885. The decline will continue until December 2023, when the price is predicted to reach $0.742. After that, the token may start rising again, reaching $1.061 in December 2025.

Wallet Investor's BAT token price prediction for 2022, 2023, 2025 and 2030

Wallet Investor also predicts that the token price will decline in the coming months. However, they calculate that the rise in price will start earlier and be more significant. They believe the token will be worth $0.836 at the end of 2022, $1.192 at the end of 2023 and $1.991 at the end of 2025. After 5 years, in April 2027, the token price will reach $2.621.

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DigitalCoinPrice's BAT token price prediction for 2022, 2023, 2025 and 2030

DigitalCoinPrice also expects the price of BAT to rise. According to them, the price will reach $0.95 at the end of 2022, $0.97 at the end of 2023, $1.29 at the end of 2025 and $3.19 at the end of 2030.

PickACrypto's BAT token price prediction for 2022, 2023, 2025 and 2030

PickACrypto is very optimistic about the project. It predicts that the price of the BAT token will visit the $7-$40 range in 2023-2025.

Gov Capital's BAT token price prediction for 2022, 2023, 2025 and 2030

Gov Capital is also positive about the prospects for BAT, although not to the same extent as PickACrypto. They believe the price will reach $1.30 in a year and $5.27 in 5 years.

Price Prediction's BAT token price prediction for 2022, 2023, 2025 and 2030

Price Prediction expects a significant increase in the token price. According to their models, the average trading price of the token will be $1.20 in 2022, $1.75 in 2023, $3.70 in 2025 and $23.93 in 2030.

CryptoPredictions'BAT token price prediction for 2022, 2023, 2025 and 2030

As is often the case, the forecast from CryptoPredictions looks a lot like the one from TradingBeasts. They believe the token price will be $0.884 at the end of 2022, $0.736 at the end of 2023 and $1.052 at the end of 2025.

Basic Attention Token (BAT) overall future value predictions

Today's online advertising does have many serious drawbacks, so an ecosystem that can actually deal with them will find strong demand. In addition, there are a number of other factors that indicate that the project token has a good chance of showing further growth:

• The size of the digital advertising market is large.
• The project is managed by experienced professionals.
• A transparent, decentralised network, where there are no costly intermediaries, no fraud, and users remain anonymous and confidential, is relevant, and all bona fide participants are interested in such a network.
• The Brave browser is fast and confidential.
• The number of tokens is limited, and no additional issuance is planned.

One of the main drawbacks of the project is that it relies too much on its own browser. Given the high competition among popular browsers, the platform will either have to wrest users away from them or integrate third-party browsers into its ecosystem.

How high can BAT go?

If the project continues to progress as actively as before, we could well see the token price above $2.00 during the next bull run.

BAT price prediction today

Unless there is a noticeable change in the crypto market situation, the token's price is likely to move within a falling wedge in the range of around $0.64-$0.71 in the near future.